In general, there’s two major forms of SEO: Technical SEO and Quality SEO. Let’s look at the difference, how each one works, and how you can use these.
Katherine Viner, editor in chief of The Guardian, wrote an essay about the impact of technology on the media. That’s the summary; the long description is “how social media and the web destroyed traditional news (newspapers, TV news, etc.)”.
It’s a very good essay and if you care about journalism, the news, the truth, and so on, it’s worth reading. Here is a summary and my comments.
I’ve often said that in five years, Google won’t exist. They’re so used to search engines that they can’t imagine it could disappear.
But they also forget search engines didn’t exist until recently. Before the early 90s, there was no such thing as web-based search engines. Yahoo started 1993-4 but it was a directory (a list of links). Modern search engines started in 98-99 when software began indexing webpages. Search engines are now moving to the next step: instead of indexing pages, they are creating answers. Search engines will turn into answer machines.
What’s the difference?
A few years ago, on a lark, I added a few poems to my website. I like poetry quite a bit and keep copies of favorites. Last year, I went to a weekend poetry reading. For many years, I’ve been translating Rilke’s poetry.
I assumed few people cared about poetry, but I was surprised.
(In 1981 or so, I was at the University of Heidelberg. My brother was at the London School of Economics. I went to visit him and after dinner, we went to see Dario Fo’s play Accidental Death of an Anarchist. It was brilliant and funny; I still remember it today. — andreas)
by Dario Fo
translated by Ed Emery
Here’s one of those convoluted stories. A hundred years ago, in June 1919, Billy DeBeck introduced the comic strip Barney Google and Snuffy Smith. It was very popular and appeared in 900 newspapers in 21 countries. Barney Google rode a horse (see above) named Spark Plug, (nicknamed Sparky). Kids loved Barney Google and Spark Plug and kids who really liked Spark Plug were often nicknamed Sparky. Charles Schulz, creator of Peanuts (Charlie Brown, Snoopy), was known all his life to his friends as Sparky.