Blog

Ad CTRs and A/B Testing

Posted May 15 2012 by andreas

Whenever I take over an account, I often see that there are many ads in an ad group, each with a different CTR (click-through-rate.) The CTR ranges from high to low. The person didn’t delete the weak ads. That hurts the number of sales. Why? Let’s say an ad group has three ads. The ads …

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Bubble 2.0: Coming May 17th

Posted Apr 19 2012 by andreas in Facebook, Web

A few weeks ago, Congress passed the JOBS Act and Obama signed it. The law declares Steve Jobs to be a saint, June 4th will be Steve Jobs Day (a national holiday), and everyone gets a free iPhone. No, it’s something else. It’ll have a big impact on Silicon Valley, but oddly, there’s been very …

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$1 billion is actually…

Posted Apr 13 2012 by andreas in Facebook, Social Media

All the social media “experts” are gloating that Instagram got $1B in FB stock. But if you think about it for a moment, you’ll realize it’s not true. Those so-called “experts” have no idea what they’re talking about. FB offered cash and stock with a total value of $1 billion. The stock is most likely …

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NFC Tags: What They Are; How to Make One

Posted Mar 26 2012 by andreas

I’ve been playing with NFC (Near Field Communication) tags for the last week. These are popular in Japan and they’re spreading in the USA. There are many clever ideas for NFC, which will lead to new kinds of companies.  You can easily create your own NFC tags. I have an Android phone (Galaxy IIS). I …

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Yahoo vs Facebook and Why They Will Win

Posted Mar 15 2012 by andreas in Facebook, Web, Yahoo

A few days ago, Yahoo sued Facebook (FB) for several patent issues. Yahoo is in a very strong position; FB will pay a heavy price; and Yahoo will win. What Is Yahoo’s Claim? FB is using pay-per-click (PPC) advertising. When a visitor clicks an ad, they are sent to the advertiser’s website. Yahoo has the …

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Facebook Fan Pages: What Changed? What Does This Mean?

Posted Mar 6 2012 by andreas in Facebook, Social Media, Web

On March 1st, Facebook (FB) rolled out the biggest change in several years. This isn’t just a change to the interface; it’s a fundamental change in their advertising strategy. This also changes how companies use FB to reach their target audience. This also has implications for the future of social media advertising. Up to now, …

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Google+ or Google- ?

Posted Aug 29 2011 by andreas

Here’s the current chart from Google Insight. This shows the amount of interest in Google+. Google Trends also reports the same drop for G+. Search volume peaked at 15 points and is now down at 0.5 (or 3% of its peak).

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Is Google+ Over?

Posted Aug 2 2011 by andreas in Google+, Social Media, Web

Google+ continues its descent into the abyss. Interest in Google+ is a mere 20% of what it was at the peak, which was only 30 days ago. The trend is clearly steady downwards now. Is there any hope for Google+? Maybe they’ll release something major. Business pages are coming soon. Or they’ll pay Justin Bieber …

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Google+: That Sinking Feeling…

Posted Jul 24 2011 by andreas in Google+, Social Media

Today’s Chart: The trend for interest in Google+ peaked upon release and is now downwards. It hasn’t moved up. There is no acceleration. Not looking good.

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The Last Shuttle

Posted Jul 21 2011 by andreas

The last US space shuttle landed yesterday. It’s over. Many times, I watched the space shuttle (and the space station) go by in the night sky. I still remember when we watched the astronauts land on the moon in 1969. This sad situation underlines reality: The USA no longer has the ability to bring people …

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