Technical SEO vs. Quality SEO

In general, there’s two major forms of SEO: Technical SEO and Quality SEO. Let’s look at the difference, how each one works, and how you can use these.

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100m Users… Really?

An app says it has ten million accounts and two million active users.

Is there a way to see the real number?

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Traditional Media vs. Social Media

Katherine Viner, editor in chief of The Guardian, wrote an essay about the impact of technology on the media. That’s the summary; the long description is “how social media and the web destroyed traditional news (newspapers, TV news, etc.)”.

It’s a very good essay and if you care about journalism,  the news, the truth, and so on, it’s worth reading. Here is a summary and my comments.

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The Google Answer Machine

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Search Engines vs. Answer Machines

I’ve often said that in five years, Google won’t exist. They’re so used to search engines that they can’t imagine it could disappear.

But they also forget search engines didn’t exist until recently. Before the early 90s, there was no such thing as web-based search engines. Yahoo started 1993-4 but it was a directory (a list of links). Modern search engines started in 98-99 when software began indexing webpages. Search engines are now moving to the next step: instead of indexing pages, they are creating answers. Search engines will turn into answer machines.

What’s the difference?

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Poems at my website

A few years ago, on a lark, I added a few poems to my website. I like poetry quite a bit and keep copies of favorites. Last year, I went to a weekend poetry reading. For many years, I’ve been translating Rilke’s poetry.

I assumed few people cared about poetry, but I was surprised.

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Dario Fo

(In 1981 or so, I was at the University of Heidelberg. My brother was at the London School of Economics. I went to visit him and after dinner, we went to see Dario Fo’s play Accidental Death of an Anarchist. It was brilliant and funny; I still remember it today. — andreas)

Accidental Death of an Anarchist

by Dario Fo
translated by Ed Emery

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Origins of Google

 

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Barney Google and his horse Spark Plug, 1923. Note the title is copyrighted and patented. Signed by Billy DeBeck.

Here’s one of those convoluted stories. A hundred years ago, in June 1919, Billy DeBeck introduced the comic strip Barney Google and Snuffy Smith. It was very popular and appeared in 900 newspapers in 21 countries. Barney Google rode a horse (see above) named Spark Plug, (nicknamed Sparky). Kids loved Barney Google and Spark Plug and kids who really liked Spark Plug were often nicknamed Sparky. Charles Schulz, creator of Peanuts (Charlie Brown, Snoopy), was known all his life to his friends as Sparky.

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Bad Trump/Good Trump

(This isn’t about Trump’s politics. I’m posting this to show how analytics can be used — andreas)
So it turns out that Trump’s tweets differ by time of day.
– Morning tweets come from an Android phone
– Evening tweets are posted from iPhone
And it turns out that Trump uses an Android and his staff use iPhones.
Evening postings are “nice postings”; they talk about event times, venues, etc. and don’t cause uproars, diplomatic incidents, and resignations. Obviously, these are tweets by his staff.
Morning posts, however… whoa. That’s Trump being Trump. Run for the hills.
Linguistic analysis of 6,000 Trump tweets show that Trump’s tweets use 40-80% more negative words, including “badly,” “crazy,” and “weak” and evoke sadness, fear, anger, and disgust. iPhone tweets are more likely to express anticipation, trust, and joy.
His staff now accounts for nearly 75% of current tweets as they try to project a better message.
Read more about his tweets at The Atlantic.